Welcome to
An unconventional tasting experience
GLEN SCOTIA VIRTUAL TASTING EXPERIENCE 2023
GLEN SCOTIA VIRTUAL TASTING EXPERIENCE 2023
The Glen Scotia team are delighted to bring a flavour of our annual Campbeltown Malts Festival to homes around the world. Using the sounds and surroundings of Campbeltown and our distillery, this immersive and sensorial Whisky Experiment will demonstrate the incredible effect our unique surroundings can have on your senses and your dram. Join us for an unconventional whisky tasting.
1. Take this tasting on a laptop or tablet device. This will allow you to fully immerse yourself in the experience. Prompts within the videos will help guide you from section to section.
2. Turn up the brightness of your screen and find a low-lit place in your home to sit.
3. Pour a generous dram of your Glen Scotia whisky and relax with your device ready.
This experiment comprises of three tastings. For each of them, you will be asked to plot your experience against the five main flavours – Bitter, Salt, Umami, Sour and Sweet. The first tasting is simply a control, and this will be followed by two tastings where we aim to manipulate both sight and sound to impact your experience. Let’s begin.
Select the tasting notes you think best describe the flavour of the whisky on the sliders opposite. When you’re happy with your choices, click next step.
Now we'll watch our first sensorial video. Press play and begin your tasting. Remember to sip your whisky while you watch and consider the prominence of the five main flavour types.
Select the tasting notes you think best describe the flavour of the whisky on the sliders opposite. When you’re happy with your choices, click next step.
Now we'll watch our second sensorial video. Press play and begin your tasting. Remember to sip your whisky while you watch and consider the prominence of the five main flavour types.
Select the tasting notes you think best describe the flavour of the whisky on the sliders opposite. When you’re happy with your choices, click finish and take me to my result.
As we manipulate sounds and colour, the prominence of each flavour is amplified or subdued.
Below we've captured the changes our distillery team found in the whisky as the experiment unfolded
Our sense of taste is influenced by our environment around us – light, colour and shape can all impact our perception of flavour. This concept is called neurogastronomy, a study of how we perceive flavour and its effect on our memories and behaviours.
With help from Becky Paskin, whisky writer and designer of this experiment, we wanted to see how this could transform the many layers of our Glen Scotia whisky. However, taste is subjective, and the effects for some people may be more pronounced than others. Above all, enjoy whatever dram is in your hand as we transport you to our home.
This is how all results look in one diagram.
These are the last 10 enteries from the experiment. Take a look to see how our participants tastes changed during the experiment.
Glen Scotia was born in a place like no other - a small town on the west coast of Scotland that was to become the ‘Victorian Whisky Capital of the World’. Our whisky has always had a wonderful way of bringing us together, and our community ensured we prevailed against the odds where some thirty other local distilleries fell. Today Glen Scotia stands proudly among the last of the many, by virtue of that unique community spirit that defines Campbeltown.
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